Karolis Inokaitis

Karolis "Tetervinas" is one of the Baltics' best-known digital creators, now based in Paris and watched by millions. He moves between modeling, styling and film, with a look that lands somewhere between old-money polish and something sharper and more current - preppy with an edge.

Whether he's fronting a luxury campaign or shooting his own thing, the eye for detail is the constant, and it's why the work reads as premium without trying too hard.