JIHOON KIM

Jihoon Kim born in Seoul and based in Germany since the age of 12, has established herself as a remarkable presence in the global fashion world. At 24, she connects with over 5 million followers across lnstagram and TikTok, drawn to her effortless blend of Korean pop culture and international fashion aesthetics. Her collaborations include houses such as Dior, Givenchy, Valentino, Fendi, Tom Ford, LV, Prada, Miu Miu and many more; a reflection of her sharp eye and the ease with which she moves through the world of luxury. Jihoon's perspective makes high fashion feel personal and current, resonating across continents.

Her audience also turns to her for beauty; not just products, but point of view. As a Dior Beauty influencer ambassador in the third seccutive year, Jihoon brings both credibility and individuality to the space. A passionate advocate for mental health, Jihoon uses her platform to share her personal struggles and promote well­being. This honesty has fostered a strong connection with her followers, making her not only a fashion icon but also an inspiring figure in the social media landscape. Her broadcast channel has an astonishing community of over 147k hard die fans, Jihoon Kim's ability to combine style and substance has firmly established her as a trailblazer in today's fashion world and voice for GenZ and tastemakers.