JIHOON KIM

Jihoon was born in Seoul and spent part of her early childhood in the United States before moving to Germany at twelve. Growing up between cultures shaped her worldview early on. Today, she considers herself a true global citizen, having lived and traveled across numerous countries and cultures. At just 24, Jihoon has built a global community of more than five million followers across Instagram, TikTok and YouTube. Her content reflects her multicultural background, blending Korean influences with a global fashion perspective that moves effortlessly between luxury houses and widely loved brands.

She has developed close relationships with leading fashion houses including Dior, Prada, Miu Miu, Louis Vuitton, Valentino and more. In 2026, she holds ambassadorships with Dior Beauty, Bvlgari, Alo Yoga, and H&M. Notably, she became the first influencer to front a global out-of-home campaign for Bvlgari and the only influencer invited to walk in the H&M SS26 show in London. Beyond fashion, Jihoon shares personal moments, speaks openly about mental health and self-confidence, and fosters an honest, supportive community worldwide.